Publications  List

Name of the Staff Publications
National International
Dr. E. Lokanadha Reddy 10 24
Mr. T. Raja Reddy 1 3
Dr.N.Giri Babu 8 13
Dr. G. Bhaskar 7 2
Prof. S. Padmanaban 3
Dr. C. Rajani Kanth 2 17
Dr. M. Vidya Sagar 3 5
Mr. K. Giri Babu
Mr. A. Sreenivasulu 2
Mr. M. Suresh 2
Mr. C. Kiran Kumar 2
Mr. K. Srinivasan
Mrs. M. Jalaja
Mrs. T. Srilekha
Mrs. K Bindu Madhavi
Mrs. K. Lavanya 1 2
Mrs. K. Vanisree
Mrs. T. Ramatulasi
Mr. R. Hemanth Babu 1 3
Mrs. M. Pragna Shree
Mr. G. Rakesh Naidu 1 2
Mr. Y Srinivasa Rao
Mr. K. Premchand
MS. K. Madhavi
  1. E. Lokanadha Reddy, MA, MBA, PhD

Books Published:

  1. Title: A Text Book on Trends in Wages and Productivity of Female Agricultural Workers in Chittoor District of Andhra Pradesh.(Self Published in the Year 2014, ISBN No.: 978-93-5156-207-8)

Published Papers in National/International Journals:

  1. Lokanadha Reddy, E. (2013). Socio-economic Implications on Rural Female Work Participation Rate. Indian Journal of Economics and Development, Vol.1, No.8, August, pp.124-135. (Print ISSN: 2320-9828, Online ISSN: 2320-9836).
  2. Lokanadha Reddy, E. (2013). Factors Determining Female Agricultural Wages: A Case Study in Chittoor District (Andhra Pradesh). International Journal of Humanities and Social Science Invention, Vol.2, No.8, August, pp.30-39. (Print ISSN: 2319-7714, Online ISSN: 2319-7722).
  3. Lokanadha Reddy, E. (2013). Trends in Agricultural Wages: An Inter-Divisional Analysis in Chittoor District of Andhra Pradesh. International Journal of Research in Commerce, Economics & Management, Vol.3, No.8, August, pp.146-154. (Online ISSN: 2231-4245).
  4. Lokanadha Reddy, E. (2013). A Study on Inter-Mandal and Inter-Divisional Variations in Rural Female Work Participation Rate in Chittoor District (Andhra Pradesh). International Journal of Research in Commerce, IT & Management, Vol.3, No.8, August, pp.13-16. (Online ISSN: 2231-5756).
  5. Lokanadha Reddy, E. (2013). A Study on Agricultural Wage – Productivity Relationship with Reference to Groundnut Crop in Chittoor District (Andhra Pradesh). International Journal of Trends in Economics, Management and Technology, Vol.II, No.IV, August, pp.56-60. (Online ISSN: 2321-5518).
  6. Lokanadha Reddy, E. and Haranath, G. (2013). A Study of Impact of Leadership on Motivation in A Government and A Private Sector Enterprise. International Journal of Research in Commerce, Economics & Management, Vol.3, No.9, September, pp.25-28. (Online ISSN: 2231-4245).
  7. Lokanadha Reddy, E. and Haranath, G. (2013). Leadership Concept: An Opinion Survey in A Private Sector and Government Sector. International Journal of Research in Commerce, IT & Management, Vol.3, No.9, September, pp.30-36. (Online ISSN: 2231-5756).
  8. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2013). Technological Parameters in Aggregate Agricultural Production Function – A Study in Three Revenue Mandals of Nellore District: Andhra Pradesh. IOSR Journal of Economics and Finance, Vol.1, No.9, Sep-Oct, pp.25-35. (Print ISSN: 2321-5925, Online ISSN: 2321-5933, Impact Factor: 1.130).
  9. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2013). A Study on Technological Parameters in Size-Wise Agricultural Production Function in Nellore District: Andhra Pradesh. IOSR Journal of Humanities and Social Science, Vol.16, No.5, Sep-Oct, pp.11-20. (Print ISSN: 2279-0845, Online ISSN: 2279-0837, Impact Factor: 1.5).
  10. Lokanadha Reddy, E. (2013). A Study on Trend and Determinants of Agricultural Productivity: An Inter – Divisional Analysis in Chittoor District (Andhra Pradesh). International Journal of Economics, Commerce and Research, Vol.3, No.4, October, pp.15-28. (Print ISSN: 2250-0006, Online ISSN: 2319-4472, Impact Factor (JCC):3.1852, Index Copernicus Value (ICV):3.0).
  11. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2013). A Study on Resource Use Efficiency of Input Factors with Reference to Farm Size in Paddy Cultivation in Nellore District. IOSR Journal of Humanities and Social Science, Vol.17, No.1, Nov-Dec, pp.48-55. (Print ISSN: 2279-0845, Online ISSN: 2279-0837, Impact Factor: 1.5).
  12. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2013). A Study on Technological Parameters in Crop-wise Agricultural Production Function in Nellore District: Andhra Pradesh. International Journal of Economics, Commerce and Research, Vol.3, No.5, December, pp.57-72. (Print ISSN: 2250-0006, Online ISSN: 2319-4472, Impact Factor (JCC):3.1852, Index Copernicus Value (ICV):3.0).
  13. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2013). A Study on Technological Parameters in Inter-Size Crop Level Agricultural Production Function with Reference to Paddy Crop in Nellore District: Andhra Pradesh. International Journal of Economics and Research, Vol.4, No.6, Nov-Dec, pp.30-50. (Online ISSN: 2229-6158, Impact Factor: 1.3202).
  14. Venkata Ramana, T. and Lokanadha Reddy, E. (2014). An Empirical Study on Employee Satisfaction with Reference to Teachers of Professional Colleges in Chittoor District of Andhra Pradesh. International Journal of Human Resources Management and Research, Vol.4, Issue 1, Feb 2014, pp.21-30 (Print ISSN: 2249-6874, Online ISSN: 2249-7986, Impact Factor: 4.9135, Index Copernicus Value (ICV):3.0).
  15. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2014). Inter-Size Crop Level Agricultural Production Function with Reference to Groundnut Crop: A Case Study in Nellore District of Andhra Pradesh. IOSR Journal of Humanities and Social Science, Vol.19, Issue.2, Ver.1, February, pp.11-21. (Print ISSN: 2279-0845, Online ISSN: 2279-0837, Impact Factor: 1.589).
  16. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2014). Resource use Efficiency of Input Factors with Reference to Farm Size in Groundnut Cultivation in Nellore District of Andhra Pradesh. International Journal of Economics, Commerce and Research, Vol.4, Issue.2, April, pp.1-10. (Print ISSN: 2250-0006, Online ISSN: 2319-4472, Impact Factor (JCC):4.2234, Index Copernicus Value (ICV):3.0).
  17. Shaik Karim. and Lokanadha Reddy, E. (2014). An Empirical Study on The Attitudes of Students towards Entrepreneurship. International Journal of Business Management & Research, Vol.4, Issue.2, April 2014, pp.1-14. (Print ISSN: 2249-6920, Online ISSN: 2249-8036, Impact Factor: 4.9926, Index Copernicus Value (ICV):3.0).
  18. Lokanadha Reddy, E. and Shaik Karim. (2014). Service Quality and Student Satisfaction: A Case Study in Private Management Institutions in Chittoor District of Andhra Pradesh. International Journal of Human Resources Management and Research, Vol.4, Issue.2, Feb 2014, pp.1-8 (Print ISSN: 2249-6874, Online ISSN: 2249-7986, Impact Factor: 4.9135, Index Copernicus Value (ICV):3.0).
  19. Lokanadha Reddy, E. and Venkata Ramana, T. (2014). A Study on performance appraisal with reference to cement industry in Andhra Pradesh. International Journal of Entrepreneurship and Business Environment Perspectives, Vol.3, Issue 1, January-March 2014, e-ABSTRACTS, pp.1 (Online ISSN: 2279-0926).
  20. Rajinikanth. and Lokanadha Reddy, E. (2014). Training as a tool to improve employee performance – An emphirical study in nutrine confectionery company Limited,Chittoor. Intercontinental Journal of Human Resource Research Review, Vol.2, Issue.5, May 2014, pp.1-9. (Print ISSN: 2347-1662, Online ISSN: 2320-9704, Impact Factor: 0.615).
  21. Lokanadha Reddy, E. and Shaik Karim. (2014). A Study on Students Perception towards Quality of Banking Services. IOSR Journal of Business and Management (IOSR-JBM), Vol.16, Issue.8, Ver.I (Aug 2014), pp.37-41 (Print ISSN: 2319-7668, Online ISSN: 2278-487X, Impact Factor: 1.458).
  22. Lokanadha Reddy, E. and Radhakrishna Reddy, D. (2014). A Study on Resource Use Efficiency of Agricultural Input Factors with Reference to Farm Size in Three Revenue Mandals of Nellore District : Andhra Pradesh. Global Journal of Management and Business Research:E Marketing, Vol.14, Issue.5, Version 1.0, pp.13-21. (Print ISSN: 0975-5853, Online ISSN: 2249-4588, Publishers : Global Journals Inc. (USA)).
  23. Venkata Ramana, T. and Lokanadha Reddy, E. (2015). A Study on Employee Welfare Measures with Reference to South Central Railways in India. ZENITH International Journal of Business Economics & Management Research, Vol.5, Issue.1, January 2015, pp.1-11 (Print ISSN: 2249-8826, Online ISSN: 2249-8826, Impact Factor: 4.134, Index Copernicus Value (ICV): 5.19).
  24. Venkata Ramana, T. and Lokanadha Reddy, E. (2015). A Study on Employees Grievances at Tamil Nadu Industrial Explosives Limited: Chittoor District. International Journal of Entrepreneurship & Business Environment Perspectives, Vol.4, Number 1, January-March 2015, pp.1540-1553 (Print ISSN: 2279-0918, Online ISSN: 2279-0926); IF-2012: 3.53, IF-2013: 5.085.
  25. Varaprabhakar P. V., Lokanadha Reddy, E. and Venkata Ramana, T. (2015). Perception of the Employees: a Study on Role of Trade Unions on Collective Bargaining in Indian Banking Sector. International Journal of Research in Management, Science & Technology (IJRMST), Vol.3; No.1, April 2015, pp.29-33 (Online ISSN No: 2321-3264).
  26. Rajanikanth C. and Lokanadha Reddy, E. (2015). Analysis of Price Using Black Scholes and Greek Letters in Derivative European Option Market. International Journal of Research in Management, Science & Technology (IJRMST), Vol.3; No.1, April 2015, pp.34-37 (Online ISSN No: 2321-3264).
  27. Sreeman Narayana D., Lokanadha Reddy, E. and Venkata Ramana, T. (2015). A Comparative Study on Success Rate of Two Technical Indicators Pertaining to Crude Oil Trading in the Global Commodity Market. International Journal of Research & Management, Vol.3; Issue.5, May 2015, pp.1-8 (Online ISSN No: 2321 –8916).

 G. Bhaskar, M.Com, MBA, MCA, M.Phil, Ph.D

  1. Scope and Application of E- Cash, November, 2002, Submitted and Published in International Conference Proceedings on Title India Capital Market -Issues and Challenges and IIT Madras.
  2. Bio-diversity conservation benefits December, 2006, submitted and Published in National Conference proceeding on the title 14th National Children’s Science Congress at Erode.
  3. Manual for Project Report Writing, November, 2006 Self Published Book by Sripriya Printers Tiruchengode
  4. Self Financing Institution in Management Education2006, Contributed a Chapter in a Book in titled Challenges in Management Education with ISBN No. 81-9146-470-0 by Excel Books
  5. I-Robot International Conference Proceeding, 2012 Editor Volume of book on the title I-Robot with 22 Chapters with ISBN No. 978-93-5067
  6. Role of Financial Management in tourisms, April, 2015 International Journal of Business Intelligence
  7. Role of Technology in Banking April, 2016 International Management of Commerce, Management and Research
  8. A study on success rate of Candlesticks on a Major commodities- Crude oil, December, 2015 International journal of Mathematical Sciences
  9. A study on success rate of Candlesticks on a Major commodities- Cotton, December, 2015, International journal for Research

N. Giri Babu, MBA, Ph.D

Articles Published – In International Journals:

  1. “A Study on Variables Influencing the Loyalty Status of Customers in Retail Outlets”,Primax International Journal of Marketing,ISSN 2348-0491 , vol  No.3,Issue No:2,January –June 2016.
  2. “Assessment of Employee Attrition among IT Employees, International Journal of Applied Engineering Research ISSN 0973-4562 Volume 11, Number 5 (2016) pp 3449-3453.
  3. “Role of InformationaTechnology and Analysis of Various Frameworks in Customer Realationship Management”,International Journal of Sales & Marketing Management (IJSMM); ISSN(P): 2319-4898; ISSN(E): 2319-4901;Vol. 5, Issue 3,Apr – May 2016;
  4.  “Consumer Perceptions towards Organized and Unorganized Dairy products”, Research Journal of Social Science &Management, Volume: 05, Number: 12, April 2016, ISSN:2251- 1571.
  5. “Will Consumers Prefer Exchange Offers in Consumer Durable Market?– An Empirical Study Based on a Consumer Survey”,Research Journal of Social Science &Management, Volume: 05, Number: 12, April 2016,ISSN:2251- 1571.
  6. “Need of Food Management for the poor in Andhra Pradesh”, Primax International Journal of Commerce and Management Research, Vol: II, Issue:4, March 2015, Page: 86-91.
  7. “Challenges and Issues of sales force management”, Primax International Journal of Commerce and Management Research, Vol: II, Issue: 4, March 2015, Page: 99-103.
  8. “Effectiveness of sales promotion Activities in pharmaceutical Industries, Gujarat”, Primax International Journal of Marketing, ISSN. 2348-0491, Volume-II, Issue No:2, January-June 2015, Page: 10-20.
  9.  “Social Venture Capital: Source to alleviate poverty”, National conference 2015 on “Science, Technology and Management, New Horizons: Vol.1, ISBN – 978-81-925944-8-4 published by Anekant Institute of Management Studies (AIMS), Pune.
  10. “A comparative study of gender differences in entrepreneurship in Chittoor’, proceedings of the 3rd international conference on women empowerment in emerging new trends in Managerial Excellence, Sathyabama university, Chennai, T.N.25th October 2013. PP.37-39.
  11. E-mail vs. POP-UP advertising-what is more effective?” Annamalai Business Review, Vol-4, Issue: 2, July-Dec 2013, page: 54-60.
  12.  “Customer perception on promotional methods at shopping malls in and around Tirupati” south Asian journal of marketing and management research, (ISSN 2249-877X), issue: dec-12, volume: 2, page: 68-74.
  13. “Customer loyalty of Corporate Retail outlets in select cities of Andhra Pradesh” Sankhya International Journal of Management and Technology, (ISSN: 0975-3915). Issue – 2, Vol.3, Dec 2012, Page 32-35.
  14. “Purchase practice of customers at corporate retail outlets in select cities of Andhra Pradesh”, International journal of exclusive management research, (ISSN: 2249-8672), issue: 09 sept-2012, volume: 02, page no:99-107.
  15. “The impact of plastic money on paper money” serial publications ISBN no: 978-8387-533-2, emerging trends in financial services challenges and opportunities conducted by Sri Padmavathi mahila vishwavidyalaya, Tirupati.
  16. “ECRM in Indian Banks – an overview” customer relationship management, Duvvurri publications ISBN no: 978-93-8093-02-, conducted by SV university, Tirupati.
  17. “Growing developments of TQM and linkages to the management of human resources” sonali publications, Total Quality Management, ISBN no: 978-81-8411-377-8 conducted by vikrama simhapuri university, Nellore.

C. Rajinikanth, MBA, MHRM, Ph.D

Articles Published:

1)    Published a paper entitled “ A case study on Training and Development with reference to Nutrine Confectionery Ltd, Chittoor (A.P) in International Journal of Research in Computer Application and Management with ISSN No:2231-5756,Volume no:2(2012),Issue No.05(May).

2)    Published a paper entitled “A Study on Employee Absenteeism in Foods and Inns Ltd, Chittoor(A.P)” in Asian Academic Research Journal of Social Science & Humanities with ISSN No:2278-859X, Volume No:1,Issue:4(October 2012).

3)    Published a paper entitled “Emerging Trends in Indian Financial Markets” in Recent Trends in Management with ISBN No: 978-81-8387-553-0.

4)    Published a paper entitled “HR Practices as Determinants of organizational Commitment and Employee Retention” in International Journal of Management and Development Studies with ISSN No:2320-0685, Volume No:2(2013),Issue No:1(January)

5)    Published a paper entitled “Working Capital Management in selected Indian steel Companies” in Global Research Sharing Thoughts & Gaining Memorable Knowledge with ISBN No: 978-93-5087-185-0.

6)    Published a paper entitled “A study on Needs and analysis of Training and Development in Florind Shoes Pvt.Ltd” in Global Research Sharing Thoughts & Gaining Memorable Knowledge with ISBN No: 978-93-5087-184-3.

7)      Published a paper entitled “Challenges and Opportunities in Entrepreneurship” in Igniting Entrepreneurship Spirit in Young Minds on Oct 20th 2012 with ISBN No: 978-81-905380-2-2.

8)    Published a paper entitled “A case study on employee performance appraisal in GMR Infrastructure Ltd” in International Journal of organization behaviour and management prespective with ISBN No: 2279-0950

M. Vidya Sagar, MBA, Ph.D

Articles Published:

  • “A Study on Retailer Perception Towards Distributor Effectiveness with Reference to Selected FMCG Products in Guntur and Prakasam Districts”, International Journal of Management and Social Science Research Review, Vol-1 (33), Mar-2017, Page Numbers 57-60. Impact Factor: 4.695
  • “A Study on Executive Perception On Training Effectiveness with Reference to Selected HDFC Standard Life Insurance Branches in Guntur and Krishna Districts”, International Journal of Management and Social Science Research Review, Vol-1 (31), Jan, 2017.Page Numbers 58-62. Impact Factor: 3.853
  • “A Study on Employee Perception Towards Welfare Measures With Reference To Selected Spinning Mills In Guntur and Prakasam Districts”, International Journal of Business and Administration Research Review, Vol-2 (14), April-June, 2016.Page Numbers 120-123. Impact Factor: 3.853
  • “A Study on Employee Perception Towards Motivational Methods With Reference To Selected Insurance Companies In Coastal Andra Pradesh”, International Journal of Business and Administration Research Review, Vol-2 (1), Jan-March, 2016.Page Numbers 276-279. Impact Factor: 3.853
  • “A Study on Executive Training Effectiveness With Reference To Selected LIC Branches in Guntur and Prakasam Districts”, Gitam Journal of Management, Vol- 10 July – September, 2012, Page Numbers 56- 77.
  • “A Study on Training and Development Audit With Reference To Selected ICICI Prudential Branches in Guntur and Prakasam Districts”, International Journal of Engineering and Management Sciences, Vol- 3(4) October 15, 2012, Page Numbers 416-424. Impact Factor: 1.8
  • “Evaluation of Training in Organizations: A Proposal for an Integrated Model”, International Journal of Engineering and Management Sciences, Vol- 3(1) January 15, 2012, Page Numbers 77 – 83.Impact Factor: 1.8
  • “A Study on Training and development Audit with reference to selected Micro-finance Companies in Guntur District”, Management Issues and Challenges for the Decade, April 2012 pp 149-157.
  • “A Metamorphosis for Rural Development via KM and ICT”, Journal of Engineering and Technology Education, January-June 2011, pp 11-13.
  • “A Study on Problems of Management Education in Rural India (with special reference to Guntur and Prakasam districts)”, Business Vision, Vol-5, No: 1 Jan-Mar 2009, pp 74-79.

Dr. B. Guna Sekhar, MA, M.Phil, Ph.D

Articles Publications:

  1. Paper published in edited volume by Discovery Publishing House Pvt. Limited, New Delhi on “Natural Disasters – A Challenge for the Poor”, with ISBN No. 978-81-8356-914-9 in 2011.
  2. Paper published in “International Journal of Rural Development and Management Studies” on “Food Security: Need and Importance of Millets in Public Distribution System in Andhra Pradesh” Vol.6, No.2 pp 351-59 with ISSN No. 0975-0614 in 2012.
  3. Paper published in a book edited by V.V.N. Somayajulu titled “Indian Economy and Economic Reforms: Economy-wide Studies in Inter-Industry Frameworks” by Himalaya Publishing House on A Multiplier Decomposition Method to Analyze Poverty Alleviation in a Social Accounting Matrix Framework for India”, with ISBN No. 978-93-5142-659-2 in 2014
  4. Paper published in “International Journal of Commerce and Management Research (PIJCMR)”, on “Need of Food Management for the Poor in Andhra Pradesh” Vol. 2, No.4 pp 86-91 with ISSN No. 2321-3604 in 2015.
  5. Paper published in edited volume by Discovery Publishing House Pvt. Limited, New Delhi on Social Venture Capital: Source to Alleviate Poverty”, with ISBN No. 978-81-8356-914-9 in 2015.
  6. Paper published in “The Indian Economic Journal” (Special Issue, December, 2016) on Role of Millets in Food Security and Nutritional Status in Andhra Pradesh with ISSN No. 0019 – 4662