LIST OF PUBLICATIONS
| S.NO | TITLE OF THE PAPER | NAME OF THE AUTHORS | DEPARTMENT | NAME OF JOURNAL | YEAR OF PUBLICATION | ISSN NUMBER |
| 1. | Emotional Intelligence: Paving A Better Way For Work
Environment |
M.Pragnashree,
Dr.T. Raja Reddy |
Management Studies | Madhya Bharti(UGC Care Group I Journal) | 2022 | 0974-0066 |
| 2. | Emphasizing The Need For Ethics And Values In Higher Education
Institutions |
G. Rakesh Naidu,
Dr. E. Lokanadha Reddy |
Management Studies | Madhya Bharti(UGC Care Group I Journal) | 2022 | 0974-0066 |
| 3. | Marketing To Children – Examining Parental Regulatory Preferences Using Parenting Styles Framework | T. Raja Reddy, E. Lokanadha Reddy, Dr.T. Narayana Reddy | Management Studies | Journal Of Economics And Public Policy | 2021 | |
| 4. | Social Media As A Marketing Communication Tool To Influence Voter Evaluation And Affiliations | Rakesh Naidu. G, Dr. E. Lokanadha Reddy & Dr. T. Narayana Reddy | Management Studies | International Journal Of Future Generation Communication And Networking | 2021 | 2233-7857IJFGCN |
| 5. | The Need For Distinct Hr Practices In Management Education – A Conceptual Review | M.Pragnashree, Dr.M.Vidyasagar, Dr.T.Narayana Reddy | Management Studies | International Journal Of Human Resource Management And Research (Ijhrmr) | 2020 | 1533-7812 |
| 6. | A Study On Managers Perception About Training And Development | Dr.C.Rajanikanth | Management Studies | International Journal Of Mechanical And Production Engineering Research And Development | 2020 | 2185–2192 |
| 7. | Marketing To Children: Developing And Validating A Scale To Measure Associated Parental Concerns | T. Raja Reddy, E. Lokanadha Reddy, Dr.T. Narayana Reddy | Management Studies | International Journal Of Management | 2020 | 0976-6510 |
| 8. | Accounting Practices Of Small And Medium Enterprises | Srinivasarao Yadavalli, Dr.N. Giri Babu & Dr. T. Narayana Reddy | Management Studies | International Journal Of Business | 2020 | 2249-8036 |
| 9. | Effect Of Experiential Value On Customer Satisfaction And Revisit Intention: A Hotel Industry Perspective | R Hemanth Babu,Dr.T. Narayana Reddy, Dr.N.Giri Babu | Management Studies | International Journal Of Research And Analytical Reviews | 2020 | 2348-1269 |
| 10. | Social Media As A Marketing Tool For Political Purpose And Its Implications On Political Knowledge, Participation, And Interest | Rakesh Naidu. G, Dr. E. Lokanadha Reddy & Dr. T. Narayana Reddy | Management Studies | International Journal Of Online Marketing | 2020 | DOI: 10.4018/IJOM.2020070102 |
| 11. | Does Customer Value Really Matter In B2c Context: A Comprehensive Review | R Hemanth Babu,Dr.T. Narayana Reddy, Dr.N.Giri Babu | Management Studies | International Journal For Research Inengineering Application & Management | 2020 | 2454-9150 |
| 12. | Academic Relationships And Resources: Assessing The Impact On Quality Of Education | M.Pragnashree, Dr.M.Vidyasagar, Dr.T.Narayana Reddy | Management Studies | Asian Journal Of Managerial Science | 2020 | 0975-1386 |
| 13. | Accounting Practices Of Small And Medium Enterprises | Srinivasarao Yadavalli, Dr.N. Giri Babu & Dr. T. Narayana Reddy | Management Studies | Journal Of Commerce And Management Thought | 2020 | 0976-478X |
| 14. | Marketing To Children: A Rawlsian Perspective | T. Raja Reddy, E. Lokanadha Reddy, Dr.T. Narayana Reddy | Management Studies | Journal Of Economics And Business | 2020 | 2775-9237 |
| 15. | Accreditation: Is It Neutral And A Political | M.Pragnashree, Dr.M.Vidyasagar, Dr.T.Narayana Reddy | Management Studies | Vidyabharati International Interdisciplinary Research Journal | 2020 | 2319-4979 |
| 16. | Examining The Ethics Of Marketing To Children From A Kantian Perspective | T. Raja Reddy, E. Lokanadha Reddy, Dr.T. Narayana Reddy | Management Studies | Journal Of Social And Political Sciences | 2020 | 2615-3718, 2621-5675 |
| 17. | Impact Of Knowledge Sharing And Dissemination On Agriculture Supply Chain Management: A Case Study On Cotton And Chili Farmers In Guntur And Prakasam Districts | Dr.M.Vidya Sagar | Management Studies | Journal Of Mechanics And Mathematical Sciences | 2019 | 2454 -7190 |
| 18. | A Relative Comparison Of Financial Performance Of State Bank Of India And Axis Bank | Kaila Premchand., Lokanadha Reddy, E. & Dr.T.Narayana Reddy | Management Studies | Journal Of Management (Jom) | 2019 | 2347-3959 |
| 19. | The More You Read It, The More You Love It: Exposure To Political Information On Social Media Platforms And Its Impact On Political Party Affiliation | Rakesh Naidu. G, Dr. E. Lokanadha Reddy & Dr. T. Narayana Reddy | Management Studies | International Journal Of Advance And Innovative Research | 2019 | 2394 – 7780 |
| 20. | An Investigation Of Antecedents Of Behavioral Intention In A Hotel Setting | R. Hemanth Babu, Dr.N. Giri Babu & Dr. T. Narayana Reddy | Management Studies | International Journal Of Human Resource Management And Research | 2019 | 2249-7986 |
| 21. | Determinants Of Employee Retention- Using Factor Analysis | C. Rajanikanth | Management Studies | International Journal Of Mechanical And Production Engineering Research And Development | 2018 | 2249-8001 |
| 22. | A Study On Retailer Perception Towards Distributor Effectiveness With Reference To Selected Fmcg Products In Guntur And Prakasam Districts | Dr.M.Vidya Sagar | Management Studies | International Journal Of Management And Social Science Research Review | 2017 | 2349-6746 |
| 23. | Analysis Of Systematic Risk By Calculating Beta Of Selected Manufacturing Firms With Reference To Various Sectors | Rajanikanth, C.And Lokanadha Reddy, E. | Management Studies | International Journal Of Science Technology And Management | 2017 | 2394-1537 |
| 24. | A Study On Executive Perception On Training Effectiveness With Reference To Selected Hdfc Standard Life Insurance Branches In Guntur And Krishna Districts | Dr.M.Vidya Sagar | Management Studies | International Journal Of Management And Social Science Research Review | 2017 | 2349-6746 |
| 25. | Equity Analysis: Calculating Mean Return And Standard Deviation Of Various Selected Companies From Different Industries And Correlating Individual Return With Index Return | Kaila Premchand.And Lokanadha Reddy. E | Management Studies | International Journal Of Advanced Engineering And Research Development | 2017 | 2348-4470 |
| 26. | Economics Of Transition – Analysis Of Differences In The Path Taken By China And Successor Countries Of Ussr And Its Impact On Their Respective Economies. | Raja Reddy, T., Visweswara Reddy, K. and Lokanadha Reddy, E. | Management Studies | Primax International Journal Of Finance | 2016 | 2348-0475 |
| 27. | Customer Relationship Management In Insurance Sector | R. Hemanth Babu, Dr.N. Giri Babu & Dr. T. Narayana Reddy | Management Studies | Primax International Journal Of Marketing | 2016 | 2348-0491 |
| 28. | Customer Engagement In Insurance -A Journey To Enhance Customer Relationship | R. Hemanth Babu & Dr.N. Giri Babu | Management Studies | Primax International Journal Of Marketing | 2016 | 2348-0492 |
| 29. | Marketing To Children : A Reflection Of Institutional Psychopathy. | Raja Reddy, T. Lokanadha Reddy, E. And Narayana Reddy, T | Management Studies | Indian Journal Of Marketing | 2016 | 0973-8703 |