Master of Business Administration Department


Department of Business Administration

faculty photo

Dr. N. Giri Babu

HOD & PROFESSOR

MBA, Ph.D

Department Profile

The Department of Management Studies at Sri Venkateswara College of Engineering and Technology (SVCET) is dedicated to nurturing future business leaders by providing a comprehensive two-year MBA program approved by AICTE and affiliated with JNTUA. The department aims to bridge the gap between academia and industry, equipping students with conceptual and interpersonal skills and instilling a sense of social responsibility. With an intake of 120 students, it emphasizes a balanced approach to management education, combining theoretical foundations with practical learning methods such as case studies, field research, and project work. The curriculum focuses on fostering innovative thinking, leadership capabilities, and problem-solving skills that prepare students for the dynamic demands of the modern business environment.

Supported by an excellent team of faculty members, the department provides access to extensive library resources, state-of-the-art facilities, and a strong industry network. Regular guest lectures, industrial visits, and seminars ensure students gain real-world exposure, while the department’s preparatory classes help new entrants quickly acclimate to the academic and cultural setting. With a focus on professional development, the Department of Management Studies continues to cultivate competent managers who contribute to both corporate success and societal progress.

Our Objectives

  • To cultivate competent professional managers: Equip students with a blend of technical and managerial skills, enabling them to excel in modern, technology-driven industries.
  • To foster critical thinking and decision-making abilities: Develop students’ capacity to handle complex and less-structured managerial situations through a holistic, multidisciplinary approach.
  • To encourage leadership and social responsibility: Instill leadership qualities and a sense of social purpose in students for thoughtful, ethical decision-making and meaningful contributions to organizations and society.
  • To provide experiential learning opportunities: Enhance students’ practical exposure through state-level seminars, industry internships, project work, guest lectures, and industrial visits.
  • To prepare students for professional success: Build a solid foundation for successful careers by offering rigorous preparatory courses, diverse co-curricular activities, and access to an excellent library and knowledgeable adjunct faculty.

Department Strength

  • Dedicated and Experienced Faculty.
  • Comprehensive Curriculum.
  • Rich Library Resources.
  • Industry Interaction and Exposure.
  • Structured Preparatory Program.
  • Strong Placement Support.

Courses Offered

Level Course Intake
Post Graduate Master of Business Administration (MBA) 120

Vision and Mission

🎯 Vision

To be a center of excellence, best-in class in India, in emerging areas of business through teaching, learning and research.

🚀 Mission

1. To transform the lives of our students and stake holders by enriching learning experience.

2. To develop necessary competencies in students by providing exposure to advanced areas of knowledge through impactful teaching and research.

3. To nurture creativity and promote entrepreneurship.

4. To enhance employability and provide adequate opportunities for gainful employment.

5. To promote excellence in faculty scholarship by encouraging high quality research, teaching and Industry Interaction.

6. To promote ethical and value based learning.

7. To inculcate cross-cultural sensitivity and accommodate diversity.

📝 Articulation

The vision of the department emphasizes the long standing dedication to offer quality education in an exciting academic atmosphere. The department directly serves the diverse components, such as teaching, research, and consultancy with service motto to the nation. The vision offers a standard, by which the department plans, functions, and appraises itself moving ahead.

Key Objectives

  • • Provide broad-based educational experience
  • • Prepare students for complex engineering challenges
  • • Foster teamwork and global competitiveness

Our Commitment

We are dedicated to providing strong fundamentals and in-depth knowledge, enabling our students to practice and expand their profession. Our curriculum is designed to necessitate continued higher degrees and research, preparing our graduates for the challenges of tomorrow.

Program Educational Objectives (PEO)

PEO Code Objective
PEO-1 To achieve higher levels of managerial proficiency in functional areas of business required for a successful career in industry, business, and entrepreneurship.
PEO-2 To equip the students with necessary tools and techniques for handling complex business problems and uncertainties.
PEO-3 To impart relevant, current and cutting-edge knowledge from the advanced/emerging areas of business.
PEO-4 To ignite the passion for entrepreneurship in Management Graduates by promoting creativity and innovation.
PEO-5 To bring out Industry-ready Management Graduates having necessary individual and professional competencies to excel at national and international level.
PEO-6 To promote practice oriented research for solving complex problems and reducing uncertainties.
PEO-7 To create ethical leaders committed to the welfare of community and society.
PEO-8 To promote diversity and inclusiveness in active engagement with community and society.

Program Outcomes (PO)

PO Code Outcome
PO-1 Analyze the Political, Economical, Social, Technological, Legal and Environmental context of business.
PO-2 Appreciate individual ethical behavior and discharge community responsibilities in organization and society.
PO-3 Create and deliver value to the customers by identifying their needs and wants.
PO-4 Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant disciplines.
PO-5 Adapt and find innovative methods for problem solving, to cope with unforeseen events, and to manage in unpredictable environments.
PO-6 Manage contemporary societal and global issues resulting from diversity
PO-7 Demonstrate Leadership and Team work capabilities.
PO-8 Improve the verbal and non-verbal communication skills.
PO-9 Analyze financial statements to make investment decisions.
PO-10 Demonstrate capabilities in new venture creation & entrepreneurship.
PO-11 Achieve higher levels of proficiency and self-actualization through pursuing lifelong learning.

MBA Faculty

S.No

Name of the Faculty

Designation

Qualification

Experience (in Years)

1

Dr. E. Lokanadha Reddy

Professor &Vice Principal Academics

 MA, MBA, Ph.D

25

2

Dr. T. Raja Reddy

Professor& Dean

 E &I Cell

MBA, Ph.D

Acadamics-18,

Industry 4

3

Dr. N. Giri Babu

Professor& HOD

MBA, M.Com, Ph.D

21

4

Dr. M. Pragnashree

Associate Professor

MBA, Ph.D

7

5

Mr. M. Suresh

Assistant Professor

MBA,L.L.B,PGDIRPM

14

6

Mrs. M. Jalaja

Assistant Professor

MBA

18

7

Mrs. K. Bindu Madhavi

Assistant Professor

M.Com, MBA

11

8

Mrs. T. Srilekha

Assistant Professor

MBA,M.Com

13

9

Mr. T. Vinodh Kumar

Assistant Professor

MBA

10

10

Mrs. A. SweetyRebacca

Assistant Professor

MBA

1

11

Mr. D. Vamsi

Assistant Professor

M.Com

1

12

Mrs. T. RamaThulasi

Assistant Professor

MBA,M.A

5

13

Dr. K. Vasudha

Assistant Professor

MBA, Ph,D

4

BBA Faculty

S.No

Name of the Faculty

Designation

Qualification

Experience (in Years)

14

Mrs. E. Mamatha

Assistant Professor

M.Com

-

15

S. Tharun

Assistant Professor

MBA

-

16

Mrs. C. Meenakshi

Assistant Professor

MBA

Industrial Experience-8

Faculty Publications

E. Lokanadha Reddy

1 Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences. Journal of Informatics Education and Research, August,2023, Vol. 3 No. 2 (2023) 1526-4726, http://jier.org/index.php/journal/article/view/205/220

Dr. T. Raja Reddy

1 Using conversational marketing to drive customer engagement: The era of AI and chatbots, KIIT, June-2024

Dr. N. Giri Babu

1“Stress Management- An effective Tool for Organization’s Workforce Efficiency” International journal of Disaster Recovery and Business continuity, ISSN/eISSN2005-4289/2207-642 , Volume 11, No. 1 (2020),pp. 3260-3264.

2“Role and Impact of Transformational Leadership in the Constantly Changing Workforce at the Corporate World – A Conceptual Study” , Kala Journal of Indian Art History Congress, ISSN 0975-7945.

3“A Study on the Presence of Workplace Employee Wellness Program and its Effectiveness with respect to the Women Employees Working Across Manufacturing Industries in Bangalore” , International Journal of Psychosocial Rehabilitation Open Access, ISSN 1475-7192, Volume 24, Issue 6, June ,2020, pages 17985-17990.

4“Lessons from Mahabharatha to Manage Stress – Through Cognitive Approach”, Sambodhi, ISSN: 2249-6661, Vol-43 N0. 04(XXIII), October-December (2020).

Books Published

1“A Study on Customer Loyalty of Corporate Retail Outlets in select cities of Andhra Pradesh”, Scholar’s press Publishers, 2014, ISBN number: 978-3-639-70535-5.

2“Success Rate of Technical Indicators”,Lap Lambert Acedamic Publishing House,2016,ISBN number: 978-3-659-82648-1.

3“A Study on Customer Relationship Management Practices in select Hotels in Bangalore , Book Rivers publishers, ISBN: 978-93-5842-882-7.

Dr. M. Pragna shree

1 Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences, Journal of Informatics Education and Research, August,2023, Vol. 3 No. 2 (2023) 1526-4726. http://jier.org/index.php/journal/article/view/205/220

2 Predicting Cardiac Arrest using a Multi-Layer Perceptron Classifier in Python, International Journal ofIIntelligent system and applications in engineering, July,2023, IJISAE, 2023, 11(9s) 307316 2147-6799214, https://ideas.repec.org/a/igg/jom000/v10y2020i3p21-33.html

Mr. M. suresh

1 A study on the Role of AI in shaping India’s economic Future

2 Digitalization Of Teaching Learning During Pandemic: Emerging Opportunities In Post Pandemic Era, Educational Adminstration theory and Practice, April,2024, Vol. 30 No. 4 (2024) 2148-2403, https://doi.org/10.53555/kuey.v30i4.2712

Mrs. M. Jalaja

1 A study on the Role of AI in shaping India’s economic Future

2Factors influencing on buying behaviour of customers of small cars in Rayalaseema region, Andhra Pradesh, JETIR

Mrs. K. Bindu Madhavi

1 A study on Employee Absenteeism in selected engineering college at Chittoor.

2 A study on the Role of AI in shaping India’s economic Future, YMER (International open access Journal), June, 2024, VOLUME 23 : ISSUE 06 (June) 20240044-0477.

Mrs. T. Srilekha

1 Digitalization Of Teaching Learning During Pandemic: Emerging Opportunities In Post Pandemic Era, Educational Adminstration theory and Practice, April,2024, Vol. 30 No. 4 (2024) 2148-2403, https://doi.org/10.53555/kuey.v30i4.2712

Dr. K. Vasudha

1 “Impact on HRM on Organizational Performance” Journal Name: Nanotechnology Perceptions, ISSN: 1660-6795, Volume No: 20, Issue No:7, Page Number: 2048-2056. http://dx.doi.org/10.62441/nano-ntp.v20i7.4270

Additional

1 Research Project as a Co-Investigator with the title “Artificial Intelligence-Based Crowd Management at Tirumala Tirupati Devastanam (TTD)” at Sri Padmavati Mahila Visvavidyalaym, Tirupati.

Seminar/ Workshop/ Faculty Development Program

S. No.

Name of the Faculty

Title of the Program

Organization

Dates

No. of Days

FDP / STTP / WORKSHOP

1 Dr.K.Vasudha National Seminar on “Bharatiya Bhasha Sangamam” ABRSM, Bharatiya Basha Samithi and National Sanskrit University 24th & 25th January 2025. 2 National Seminar
2 C.Meenakshi National Seminar on “Bharatiya Bhasha Sangamam” ABRSM, Bharatiya Basha Samithi and National Sanskrit University 24th & 25th January 2025 2 National Seminar
3 Dr.K.Vasudha Reference Management using Mandeley International Management Institute (IMI) Kolkota 21st May December 2024 1 FDP
4 Mr.D.Vamsi Participated in the Professional Development programme on “Instructional Design and delivery systems “ National institute of technical teachers training and research.(NITTR) - - FDP
5 Mrs.T.Srilekha A five days national level FDP on Beyond boundaries: Driving Innovations in Research. Program sponsored by NSTEDB - 5 FDP
6 Mrs.T.Srilekha A weekend Certification course on MS -Office, Women entrepreneurship development Program sponsored by NSTEDB - - FDP
7 Mrs.K.Bindu Madhavi International conference on India’s financial Markets: Recent Trends -2023 - 2023 - Conference
8 Mr.M.suresh International conference on India’s financial Markets: Recent Trends -2023 - 2023 - Conference
9 Mrs.K.Bindu Madhavi Attended a WEDP sponsored by NSTEDB, Department of science and technology, Ministry of science and technology, Government of India, New Delhi. NSTEDB 12-06-2023 to 30-06-2023 - Conference
10 Mrs.K.Bindu Madhavi Attended a workshop on / Chatgpt & AI hacks with Ms Office organised by Skill Nation 01-06-2023 - Workshop
11 Mrs.K.Bindu Madhavi Attended a training programme under National Intellectual Property Awareness Mission - 10-05-2023 - FDP

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Latest Events

Sri Lekha | ASSISTANT PROFESSOR

13 December 2024

Ad Zap is a term that can be associated with a few different concepts depending on the context, but it is most commonly linked to digital advertising, marketing automation, or tools that help streamline or enhance the ad creation process. Objective: The term "Ad Zap" could also be used creatively to describe a type of marketing campaign or promotional strategy that is dynamic, attention-grabbing, and impactful meant to "zap" the audience into action quickly.

C MEENAKSHI | ASSISTANT PROFESSOR

13 December 2024

The Brain Blitz event is a high-energy, fast-paced intellectual challenge designed exclusively for MBA students to showcase their analytical prowess, strategic acumen, and teamwork skills. This dynamic event combines elements of quizzing, problem-solving, and real-world business case scenarios to simulate high-pressure decision-making environments that mirror corporate challenges. Objectives: Foster innovation, teamwork, and strategic thinking under competitive conditions.

Bindu Madhavi | ASSISTANT PROFESSOR

10 December 2024

Trailblazer's Tales The students explore key elements such as the early challenges faced by these entrepreneurs, their innovative ideas, and the strategies they employed to overcome obstacles and build successful ventures. By analyzing the entrepreneurial mindset, leadership qualities, and decision-making processes, the presentation highlights the factors that contributed to their achievements. The students aim to inspire their audience with real-life examples of perseverance, creativity, and vision that led to groundbreaking success in business.

Neerugatti Giri Babu | PROFESSOR

09 December 2024

Mastering Money: The MBA Quiz
Outcomes from Round 1: Conceptual Understanding: Participants should have a solid understanding of core financial concepts, such as time value of money, asset pricing, and market mechanics. Problem-Solving Skills: The fill-in-the-blanks and MCQs challenge participants to apply formulas, equations, and principles to solve practical problems. Time Management: Given the time constraints, the participants will need to demonstrate quick thinking and efficient decision-making. Round 2 is a written exam designed to test participants’ ability to analyze, interpret, and make strategic decisions related to financial situations. It is more comprehensive and demands a deeper understanding of both theoretical concepts and practical applications.

Bindu Madhavi | ASSISTANT PROFESSOR

28 November 2024

Research Methodology Essentials: A Practical Guide for MBA Students Research methodology is a critical component of academic and professional success, particularly for MBA students who aim to make data-driven decisions and solve complex business problems. This report provides a comprehensive guide to the essential concepts, tools, and techniques of research methodology tailored for MBA students. Objectives: 1.To provide MBA students with a clear understanding of the basic principles and concepts of research methodology. 2.To emphasize the role of research in making data-driven decisions and solving real-world business problems. 3.To guide students through the systematic steps involved in conducting effective research, from identifying a problem to presenting results. 4.To familiarize students with various research designs, sampling techniques, and data collection methods. Conclusion: Understanding and applying research methodology equips MBA students with the ability to conduct meaningful research that drives business innovation and strategic decision-making. By mastering these techniques, students can excel academically and professionally in dynamic business environments.The guide aims to empower MBA students to undertake robust research that supports academic growth and professional success.

Mohan Suresh | ASSISTANT PROFESSOR

27 November 2024

Workshop on Resume-building skills to craft a professional resume for MBA 2nd-Year Students This workshop is designed to equip participants with the essential skills and techniques needed to create a polished and professional resume. Whether you're a job seeker entering the workforce or an experienced professional looking to update your resume, this session will guide you through: Understanding the key components of an effective resume. Tailoring your resume to specific industries and job roles. Highlighting skills, achievements, and experiences to stand out. Avoiding common resume mistakes and using professional formats.

Bindu Madhavi | ASSISTANT PROFESSOR

22 November 2024

PAPER PRESENTATION ON RISK AND INSURANCE MANAGEMENT
The paper presentation on Risk and Insurance Management delves into the critical aspects of identifying, assessing, and mitigating risks in a dynamic business environment. This topic explores the principles of risk management, focusing on strategies to minimize financial losses and ensure organizational resilience through effective insurance mechanisms. The paper presentation on "Risk and Insurance Management" by MBA students aims to provide a comprehensive understanding of the critical aspects of risk identification, assessment, and mitigation within the framework of insurance management. This presentation delves into the strategic importance of managing risks in both individual and corporate settings, highlighting how insurance serves as a vital tool for financial security and business continuity.

Bindu Madhavi | ASSISTANT PROFESSOR

22 November 2024

Industrial Visit-Balmer Lawrie Industrial Packaging
The primary objective of the industrial visit was to bridge the gap between theoretical knowledge and real-world application by providing MBA students with first-hand experience of business processes, operational challenges, and strategic management in a corporate environment. Key Learnings Operations Management: Understanding of the operational workflow, quality control processes, and supply chain strategies. Marketing Strategies: Insights into how the company positions its products/services and targets customers. Financial Management: Exposure to budgeting, cost control, and profitability analysis practices. Human Resource Practices: Learning about employee engagement, training programs, and talent retention strategies. Technological Integration: Understanding how modern technology, like AI, IoT, or data analytics, supports business growth.

Bindu Madhavi | ASSISTANT PROFESSOR

25 October 2024

Department Association Inauguration
Objectives: 1. Facilitate workshops, guest lectures, and seminars to help students gain industry-specific knowledge and soft skills essential for management professionals.
2. Organize events where students can connect with alumni, industry professionals, and peers to build relationships that support career growth.
3. Create opportunities for hands-on learning through case competitions, internships, and collaborative projects that align with real-world business challenges.
4. Offer career counseling, resume-building workshops, and mock interviews to prepare students for successful job placements and internships.

Neerugatti Giri Babu | PROFESSOR

23 October 2024

workshop on Financial eduaction for young citizens
Objectives: Introduce students to the concept of money and how it works in society. Help students understand the sources of income. Teach the basics of creating a personal budget

Data will be updated soon!!!

Contact Details

faculty photo

Dr. N. Giri Babu

Professor & HOD

MBA, Ph.D

hodmba@svcetedu.org

One Day National Conference In Hybrid Mode On "Emerging Trends In Material Science Unveiling New Materials And Sustainability " On 29th April, 2025 By Department Of HAS, SVCET.

5 Day Faculty Development Programme On Modern Cybersecurity With AI ML 27-03-2025 To 31-03-2025 Organized By Department Of MCA

Personal Verification Of Answer Scripts Notification

Revaluation Notification

Announcements

One Day National Conference In Hybrid Mode On "Emerging Trends In Material Science Unveiling New Materials And Sustainability " On 29th April, 2025 By Department Of HAS, SVCET.

5 Day Faculty Development Programme On Modern Cybersecurity With AI ML 27-03-2025 To 31-03-2025 Organized By Department Of MCA

Personal Verification Of Answer Scripts Notification

Revaluation Notification